Sonimod | Seleneye

Sonimod

A food delivery experience app that focuses more on robotic delivery and expands the reach of users through enhanced accessibility (e.g., for disabled users).

Client

Sonimod

Team

Puying Ye

Haixiang Yu

Friedrich Leou

Time line

3 months (2021)

My Role

User Research / UI Design, Wireframing and Prototyping

Design Brief

Sonimod is an international pizza and pasta restaurant that aims to be a pioneer in the concept of automated food delivery services. Conceptualising from the user's point of view, a user-friendly user interface for food delivery is a core part of the experience.

Design Objectives

Straightforward food selection ordering process
Interconnected multi-device tracking system
Fulfil as much user control and freedom in the experience
Easy-to-understand instructions for interactions with delivery robots
Live updates of stock status, order progression and delivery robot’s location
Smooth and secure food collection process

Understanding the Users

Target Users and pain points

According to our research, we find three kinds of target audiences: students, salarymen, and older and disabled adults.

"I am a student with plenty of money to spend, and I love enjoying junk food and trying out new technologies. I often share my experiences with friends, and party food is a big part of my social life."

"I am a busy professional with a stable job, but I hardly have any time to cook lunch or dinner. I rely on quick and convenient meals like coffee and pizza to get through my workday."

"As an older or disabled adult, I want to improve my quality of life and have equal access to delicious food. I appreciate when technology makes things more convenient and helps me enjoy my meals."

Research Summary

The cross-platform one-stop app will be made up of desktop, mobile and smartwatch apps based on a user-centered design approach:

On the desktop side, we pay attention to a more convenient, clear ordering process, so that users clearly and intuitively understand the current dishes, and make choices.

In the design of the mobile app, we emphasise the way of interaction with the food delivery robot, highlighting the experience of the new concept of robot delivery.

On the smartwatch side, we're focusing on a convenient and secure way to track and pick up food, with hands-free tracking.

Online Ethnography Finds

The frequency of usage is not directly mentioned, but the high number of detailed complaints suggests regular use.

Users find some settings in the apps not useful, indicating possible issues with the ordering process. Payment options are not specifically mentioned.

Is delivery on schedule? Is the food delivered in good condition? Is there any meal spilling out?

-Deliveries are often delayed, resulting in lukewarm or cold food.
-Some orders get mixed up or picked up by other users.
-Meals are occasionally stolen or destroyed by drivers.

The after-sales system is not perfect; feedback problems are not always resolved effectively.

Problem Statement

How can we streamline order management to reduce delays, ensure food quality, manage costs, and enhance customer feedback resolution, especially for users with accessibility needs, while leveraging innovative technology and supporting multiple digital platforms?

Personas

Aspiration

“Eat faster while eating better. I take the quality as the top priority. I’ve gone to lots of restaurants, so I may be a bit strict in taste.”

Layton

Salarymen

Business development manager, Living alone

Frustration

Cannot access the real preview of the meal
The food gets cold when received

Goals

Have tasty food
Tracking all the way
High-quality food

Aspiration

“I would like to have a great dinner like the rest of the people in the world. Although I cannot see, I am a person. ”

Frustration

The present application is not friendly to disabled adults
There is no way to confirm which food is my food

Kathryn

Older and Disable Adults

Accountant, Living with her family

Goals

Access to food easily
Can order the service alone

Aspiration

“I would like to have a great dinner like the rest of the people in the world. Although I cannot see, I am a person. ”

Frustration

His orders sometimes are taken by others without verification.
There isn’t a combo option for meal for one.

Fonton

Student

Uni student, Living alone

Goals

More variety and cheap eats on the menu.
Be able to easily track his delivery during class.
Be able to know the exact location of his delivery in real-time.

User Flow

Design Concept

Design System

To provide consistency across platforms, we harmonised the colour and typeface hierarchy, allowing each platform to produce effectively and in accordance with the brand's specifications.